Picture Frames, Picture Framing and Picture Framers' Blog

Welcome to our weblog about picture framers, picture frames and picture framing. It is published and maintained with the goal to share information, knowledge, tips, ideas and opinions about this industry. All posts are grouped in the sections listed below. For help with orders, please visit our Store Help and FAQS page, or use our Contact page.

The Artists, Their Art, Their Studios & The Environment

So, you’re an artist. You draw, sketch or paint, mostly on paper.  You’re starting to sell your work and getting a name for yourself.  Your sales are increasing, but you still don’t sell most of your art, so you store it. Often you need to travel, so you leave your work, in your studio, unattended, or course, because, well , it’s not like a pet that can wander off at night, right?  But to safely store your work require some forethought and planning and chances are that you’ve been so busy that you haven’t given this topic much thought. This is where this post  “The Artists, Their Art , Their Studios & The Environment” comes in, giving you a reminder list with some of the hidden, unseen, but very real and possible  dangers of careless storage.   To begin with,  are you a smoking artist?   If so, not only is smoking bad for your own health and the art you create, but can ...

 
A Brief Guide of Window Mats and Their Openings

A Brief Tour of Window Mats and Their Openings. In this blog we will try to shed some light on Window Mats and Their Openings, with a particular focus to their external and internal sizing. A window mat ( Customers often call them edges, cardboards, surrounds, masks, etc ) or a window mount, as our English brethren would call one is that white or coloured cardboard that framers often put around images and inside picture frames. Broadly speaking, window mats are placed over and around images for several important reasons. The two main ones would be: a) the thickness of the mat ( around 1.2 or more millimetres) helps to keep the glass away from touching or rubbing the art and, b) the sides of the window mat distance the image, or art, from  the frame, this facilitates a better perception and appreciation of the art away from the visual distraction of the adjacent wood frame ... 

 
Stretcher Frames Versus Strainer Frames, What’s The Difference?

Stretcher frames and strainer frames are often used by artists, painters and embroiders.  These frames are the wooden framework which hold and support the canvases artists paint or create.  Embroiders sometimes also use these frames for their embroideries since these  can provide the durable tensions needed for sewing and pinning.  That said,  the greatest difference in Strainer Frames versus Stretcher Frames is the cost.  You can buy online a 50x75 cms (20”x30”)  stretched, primed,  ready-to-paint canvas, stapled to a strainer frame for as little as $11.49  The same size, equivalent, stretched, primed, ready-to-paint, canvas stapled to a stretcher frame, priced online,  averages around $146.  You say, wow!   Why the enormous price disparity?  They both look much the same, right?  Well, not quite, there’s more that meets the eye, especially with these type of frames. So what’s different ... 

 
In Praise of White Picture Frames

It wasn’t really that long ago that white frames were thought of, insipid, bland and without character.  Older picture framers clearly remember the times when white picture frames were only for special  occasions, special persons or special places. Only the occasional Customer would only come in asking for frames in this colour. We would be told that the frames were for a  wedding, and of course the bride would be wearing white. Or for baby or little girl’s room, since white invariably brings innocence and purity to mind. Or that there would be a special event with that white as the dominating theme. Or that a hospital, rest home or similar care or welfare institution needed them.  Other than for those reasons, Customers just didn’t want them or asked for them. Perhaps it ...

 
Of Spam, Junk, Ham, Phishing and Unsafe Websites

We think we can all agree on this:  while spam or junk emails are bad,  phishing emails are far worse.  What’s the difference between the two you might ask?  Succinctly,  the former just fills up your inbox with spam, unwanted, or junk mail. The latter can empty your bank account, compromise your financial status, credit rating  and even steal your identity, in extreme cases. Our website  www.pictureframe.com.au  is safe, trusted, reputable and with a long-established online presence.  As it features an Online Store, interactive forms, dynamic content, a Payments Processor and Customer Accounts, we have received more than our fair share of both. We draw hundreds of visitor to our site each month.  By far the greatest majority of these are genuine visitors ,they browse for ...  

 
How should I pack and send photo frames or picture frames?

This may seem a fairly simple task, but it’s actually a little complicated to do it right. A first consideration is the size of the picture, photo frame or picture frame to be shipped. It will be fairly obvious that a small, 4”x6” photo frame will be a lot easier to pack and ship than, for instance, an A1 framed poster.  Another way of putting it is that,  the bigger the picture frame, the more work you’ll have to do. A second one may well be,  who will ship or courier the parcel for you. You will need to keep in mind that many Couriers will not accept parcels containing picture frames, photo frames or clip frames with glass. For instance, Pack and Send excludes these as Prohibited Goods. Couriers Please also deems such parcels as having “unacceptable contents.“   Australia Post appears to be just as challenging ...  

 
Tips on straightening and keeping your uneven, crooked picture frames straight and level

Looking at the image here, who hasn’t ever had this problem in their home or office?  It would  be fairly safe to say: no one, because just about everyone we know of has had to deal with this issue at one time or another. It has to be one  of life’s great small annoyances, especially when or if you're having visitors at home. Why this happens has to to with physics. The natural elements, everyday events and happenings can transmit, impart or exert unseen,  but real, forces. A  gust of wind via a doorway left open will most likely be string enough to move a photo frame on a wall. A running child’s footsteps along a corridor’s timber floor with will cause vibrations which will travel up to a wall and move an oil painting frame. A vacuum cleaner being used to vacuum floors will also generate vibrations strong enough to be propagated up to the walls and cause picture frames to move along ...

 
A word ( or two ) about picture framing testamurs

A testamur is often also called an award certificate, a university graduation certificate or diploma. It is awarded to students, on their successful completion of a higher, or tertiary education course, in Australia this is often a, a four year, undergraduate degree course.  Testamurs are often signed by a University’s Chancellor or Vice-Chancellor. These are valuable documents in so far that these prima facie evidence tertiary qualifications.  Nowadays undergraduates and graduates are given both a paper  copy and digital copy of their award.  The paper size of the testamurs can vary greatly between Australia’s  43-odd universities, not to mention other, higher education colleges and other professional institutions.  And herein lies the problem. Simply put, there 43 institutions with just about 43 different ...

 
Double your picture framing dollars with matted picture frames

We have noticed that many of our picture framing Customers are thrifty, frugal and quite astute. When coming to our factory to buy photo frames and picture frames, they often also ask us how can they same money.  In not so many words, they seem to want more bang for their bucks, or more picture frames for what they want to spend.  This is why we would like to divulge a relatively unknown, and somewhat underused, shopping strategy , and that is to buy matted frames; instead of normal frames. A matted frame is a photo frame, or a picture frame, that has a window mat inside its frame. Common matted photo fames comprise matted certificate frames, matted photo frames and matted poster frames.  Below is an example of an 11"X14” matted certificate  frame  with an 8"x10"... 

 
Why you should not cheaply frame your own football jumper

We thought we should  write this post because of the regular inquiries we receive from customers and sporting fans wanting to Do-Your-Own,  football jumpers, soccer tops, cricket shirts  framing, using  cheap, ready-made, poster frames. Typically they tell us that they have a family football jumper they want quickly framed for a fast approaching birthday or looming event. Often they just don’t only want the jumper framed, they also want photos, tickets, scarves or what have you, combined and all framed together.   They further explain that as their budget is a bit tight,  they are thinking of doing the framing themselves since custom picture framing it would cost an arm and a leg. These callers go on to say that they have seen online our  very cheap 70x100cms black Ready-Made Poster Frames and A0 Black Ready-Made Poster Frames. And the questions they ask us are ...

 
How to cheaply stretch and frame your own counted cross stitch

It has been our experience, and in particular during these last 20 years or so of custom picture framing, that Customers seem to be wanting to spend less and less for any kind of custom picture framing. We are finding that most people baulk at even moderate custom picture framing prices, wanting to spend as little as possible  on custom picture frames, even less than what they used to, years ago. Why this is so is beyond the scope of this blog. Suffice to say that the tsunami of cheap, Asian imported photo and picture frames, selling at a fraction of Australian made picture frames, seems to have habituated many Customers into thinking that all picture framing and picture frames should be as cheap as chips and that the average picture frame shouldn’t cost much more than a cappuccino.  Textiles, in particular, can be fairly expensive to frame, much more than ...

 
The chimera of the loyalty of customers

A chimera is myth,  delusion or illusion of something that is widely thought or believed to exist, but when rationally examined or investigated, is found not to be so.  When we began our picture framing business,  during the last millennium, or nigh on half a century ago, customer loyalty was the credo that small, local businesses would unquestioningly believe, seek and pursue.  Verily, we practised this belief ourselves and preached it to other business newcomers. We believed that if we picture framed customer’s works’ above and beyond the standards and norms in vogue at the time, that most customers would always return to us. Thus, when we custom framed a football jumper for Customer Smith,  and just before we’d finish the frame he’d ring us asking if   we could also include a ...