Picture Frames, Picture Framing and Picture Framers' Blog

Welcome to our weblog about picture framers, picture frames and picture framing. It is published and maintained with the goal to share information, knowledge, tips, ideas and opinions about this industry. All posts are grouped in the sections listed below. For help with orders, please visit our Store Help and FAQS page, or use our Contact page.

When black is the new black ...

When Customers asks us if black picture frames are still fashionable we often answer with this old aphorism “Black is the new black”.  In fact, picture frames with black mouldings is our single and most popular product. 

Which bring us to that old conundrum, the colour black isn’t a really colour!  Contradictory?  Well, check out any rainbow.  You ought to be able to sequentially see, Red, Orange, Yellow, Green, Blue, Indigo and Violet but not black. 

This is because black is darkness, or the absence of light and  not on the visible colour spectrum.  Technically then, neither black nor white are colours, but shades.  Yet, and unlike white or other hues, black does occur naturally with  or without light. More to the point,  many regard it as ...  

 
Is there an anti-yellowing, "safe" picture frame ?


Quite recently, just before Christmas, a lady Customer brought a medium-sized, black-and-white print which had beenpicture-framing-customer-shocked-at-artwork-acid-burn.jpeg wrapped and stored away from sunlight since 1967.  She was excited at having discovered the print which was the last of a set of three artist, her father had created, and gifted to her on that year. 

Alas, the set of 3 prints was somehow mislaid and became separated over the years, and only the first 2 prints had been framed. The third and last print was the one brought in to us for farming and the Customer wanted us match the framing of the other two. 

As she unwrapped the newly-found third print of the set on our picture framing counter, she was surprised and remarked on how white and pristine it looked.  She then compared it to the other two framed ones and became visibly dismayed at the difference.  Both ourselves and ...   

 
Saving Customers with their Picture Frames and Picture Framing Inquiries

Both our online and brick-and-mortar businesses bring us a steady flow of new and repeat Customer inquiries, picture-framing-customer-service-team.jpgquestions, queries, sales, complaints and problems.  No two  Customer are like, and so are the challenges. For instance, we have been packing parcels in the same manner and method for years.  And  while one Customer will post us a glowing review for how we do it, yet another will complain that there’s too much packing.  We do however have very good business reputation which, in great part, derives from our experience in the picture framing industry, around 50 years.

Being custom picture framers affords us an unique capability to service and satisfy pretty much all of the inquiries we receive.  Some of the Customer calls we receive are memorable, and we jot them in a diary, as lessons to be remembered in Customer Service.  Some of these are shown below ... 

 
Updating, Uplifting and Upgrading Picture Frames

It’s happened to you as it happens to most, if not to all of us, at one time of our lives or another.  You’veframed-oil-painting-before-and-after-re-framing moved out of your old home into a new one.   Or you’ve moved from an older flat into a newer apartment.   Perhaps you relocated from older style business premises to more modern ones. The end result is the same, either you, your wife, or family have decided,  the old frames just won’t do in the new location, these will need updating.  We come across this situation a few times a month, in most cases, it’s a retiree couple moving to a brand-new apartment.  Regardless of the circumstances,  the Customer’s requirements are invariably the same: the old artwork needs a makeover.   In many cases this is a fairly straightforward process.  The Customer comes in, consults with the picture framer,  and the old frame is then replaced with a new one.   In lots of other cases though, several other unforeseen difficulties...

 
Of Window Mat Designs and Proportions

Most Customers with an interest or passion in home décor, and more particularly, the picture framing ansmall-oil-painting-framed-with-triple-window-mount.jpgd display of art on paper, such as photos, prints, posters and the like, will know what a window mat, or window mount, as our English brethren call it, or passé-partout as it is known in Europe, is. However for those who may not be fine art aficionados, a window mat is paper or cardboard edge one often sees around many of the nicer photos or images. It creates a separate field of colour, definition and light, between the picture frame and the art itself. More prosaically, it keeps the glass off and away from touching the art itself, always a good thing, so far as its preservation, protection and conservation are concerned. Most of the time it is white, off-white or whitish, but it can be black, or of any colour, for that matter. The mat can be a mass-produced item or individually crafted, often by a custom picture framer for a custom picture frame. Historically, a window mount, with or without ...

 
Our 10 Best Solutions to Your 10 Worst Picture Frames Problems

Everyday life is replete with problems and issues, small medium and big. And so it is with photo framcustomer-relieved-found-picture-frame-solutiones, picture frames, clip frames and just about every other type of frame there is. In this post below we have enumerated a compendium of the top ten annoyances involving and revolving around these useful, but often frustrating, decor essentials. We hope that at least some of the solution proffered herein will be of use to you.

Problem 1: Should I get my print custom framed or do I just put it myself in a ready–made frame? Generally speaking, this will depend on whether the print ( read poster, photograph document or any paper-borne art) to be framed means much to the Customer and whether or not it has any or some sort of intrinsic value, be it financial, historical or other criterion. In addition, if it is a fine art print or a lithograph, serigraph, Limited Edition, signed ...

 
7 Reasons Why Custom Picture Frames Are better Than Ready-Made Picture Frames


First, a succinct explanation of what those two frames are.  A  custom picture frame is a relatively expensive, single,picture-framing-customer-having-great-realizations tailor-made frame, or a bespoke frame, or one made-to-order especially for the Customer by a trained craftsman, to his or her requirements and specifications.  A Ready-Made picture frame is much cheaper, one of many thousands, industrially mass-produced with unskilled labour for a common or standard size, regardless of a Customer’s requirements  or specifications.  That said, let’s discover the very real differences between the two and why in some circumstances the former is preferable to the latter.  Custom frames are generally made to acid-free standards, which means that the materials backing, touching or overlapping the art will not “burn” the art.   What acid burn is explained in more detail in this post On Cleaning Paper Art Prior to Picture Framing. Custom ...

 
On Cleaning Paper Art Prior to Picture Framing

We think that we can all relate to, and understand, the desirability, if not the necessity, of thorough personal ablution priorsigned-etching-with-window-mat-acid-burn to attending important, social events. Let us , for instance, for a moment imagine a garbologist ( in the context of the Australian idiom ) going to a wedding,  after a long, hard, hot days’ work. We would also further imagine that , he (or she),  would doubtlessly want to bathe, or shower away any, lingering, residual, occupational and personal odours before attending.  Much the same norm or social convention is followed  when undergoing a physical examination or going out to a date. The underlying motive for these behaviours is our innate desire for both social bonding,  and our expectations of rewarding and positive outcomes for our actions, efforts and interactions.  With these examples in mind, let us turn our attention towards often old, dusty, soiled, dirty and often grimy  art, works and documents on paper.  Such works are occasionally brought in to picture framers for ...

 
Artists’ Regrets, Mistakes and Failures of Times Past

It should come as no surprise to our readers that many of our picture framers are, were or have been artists and fine arts female artist looking back at past career mistakespractitioners.  Artists create, and once art is created, it would be anathema to secret it out of sight.  Indeed, it must be shown, displayed and exhibited. Throughout history much art has been and still produced on canvas and paper.  And art on paper is largely pencil, crayon, watercolour, gouache, charcoal or  other mixed media on paper.  As such is expedient to put this art in picture frames, in fact, what could be, more natural?  But just “ to frame” art, is that enough?  Nay, we say, if art is to be framed it must be done well, or not at all. Alas we are fallible human beings and we do not always do what we should do. On recounting their times and years past, our former artists picture framers recalled many things they wish they had done better. Their reminiscences educed a litany of common and recurrent failings, the most egregious being herewith and hereunder catalogued ... 

 
The Great and Enduring Picture Framing Controversy: Landscape or Portrait Orientation?

Ever since the first picture frame was , probably around 2.500 years ago the image's artist and owner must have wrestled portrait-and-landscape-orientations-in-picture-framing with this compositional conundrum,  should it be framed portrait or landscape? Which would look better?  And of course, we are not referring to art photography where ‘portrait’ main mean  portraiture by photography and ‘landscape” may mean nature or outdoor photography. In picture framing, portrait means when someone frames and hangs the picture vertically, or longways, whereas landscape means when someone one frames  and hangs a picture horizontally, or sideways. To put it in another way, the portrait format means that an image is taller and that it is wide and landscape means that it is wider than it is tall.  Naturally, before and image is picture framed, one has to create and capture it, and in many case this is done via photography.  But wait, before even the very first photographers, there were painters, master painters who painted canvases, such as ... 

 
The Free Shipping Confidence Trick

Not quite once upon a time, but some moons past, in a faraway land of opportunity, lived a crafty lady callethe free shipping confidence trick by big e-Commerce trickstersd Annie.  She cleverly crafted fairy and feathery, wondrous earrings which nobody else made.  Then one fine day she thought she should venture on the internet and thus duly signed up with Etsy.  Folks from near and yonder places found her online and happily purchased her hand-crafted wares.  She enjoyed what she was doing, and after some time, even started to earn a modest living.  Alas, one dark day, Etsy abruptly began promoting and prioritizing only the sellers who gave free shipping.  Annie wasn’t one of them, because she just couldn’t afford it,  and didn’t want to raise her prices.  Her sales soon fell, by nearly half, and she began complaining often and bitterly to Etsy. But we have to do this, they replied, buyers now expect and want free shipping, just look at Amazon.  The Company told her to do look at what everyone else was doing, raising their prices to absorb ...

 
MDF Wood Frames Instead of PVC Plastic Frames Help Reduce Global Warming

Many of our Staff,  Customers and people we know,  grew  up in the 1970’s, 1980s’ or even earlier.  MDF-wood-picture-frameBack then plastic was fantastic, it was so cheap and convenient, we couldn’t make, buy or use enough of  the staff.  It was literally and still largely is, ubiquitous, and the picture framing industry was no different from the others.  While the custom picture framers never bought much, if any, of the plastic stuff,  just about everyone else did.   PVC ( plastic ) mouldings were, and still are,  a major part  of the mass-produced photo frames and picture frames.  Just about every picture frames wholesaler, discount chain, department store, chemist chain and discount shop sold and still sells,  plastic picture frames.  Whether solid or extruded, it was all the same stuff,  cheap PVC.  This type of plastic was the cheapest material with which make frames,  and the mass market never much sought after the best, it always hungered for the cheapest.  But, as  Bob Dylan sung back in 1964 ...