Picture Frames, Picture Framing and Picture Framers' Blog

Welcome to our weblog about picture framers, picture frames and picture framing. It is published and maintained with the goal to share information, knowledge, tips, ideas and opinions about this industry. All posts are grouped in the sections listed below. For help with orders, please visit our Store Help and FAQS page, or use our Contact page.

The chimera of the loyalty of customers

A chimera is myth,  delusion or illusion of something that is widely thought or believed to exist, but when rationally examined or investigated, is found not to be so.  When we began our picture framing business,  during the last millennium, or nigh on half a century ago, customer loyalty was the credo that small, local businesses would unquestioningly believe, seek and pursue.  Verily, we practised this belief ourselves and preached it to other business newcomers. We believed that if we picture framed customer’s works’ above and beyond the standards and norms in vogue at the time, that most customers would always return to us. Thus, when we custom framed a football jumper for Customer Smith,  and just before we’d finish the frame he’d ring us asking if   we could also include a ...

 
A picture frame should not cost more than the print or poster it was bought for

In our many years of picture framing experience, by far the most of Customers' artwork brought in for picture framing, is commercial, mass-produced, disposable and inexpensive. This is particularly so with oil paintings and batiks or similar art bought for a few dollars at popular, overseas tourist holiday resorts. This art often comes in various media, shapes and sizes. Frequently, it can be cheaply put into cheap ready-made picture frames by the .. Customers themselves. Infrequently, some will need to be custom picture framed locally, and this will invariably cost more. Many customer are shocked to learn that their big, cheap Balinese oil painting bought for $30 may cost them a few hundred to frame here. One reason for this is our higher, Australian living standards and our greater, expected R.O.I. than many overseas, developing countries. Developing  ...

 
All prints, photos and art should be conservation framed to lessen deterioration

We don't think so. In our many years of making picture frames and picture framing experience, by far the vast majority of prints, posters and allied art brought in by Customers for picture framing consists of inexpensive, ephemeral, decorative, mass-produced, tourism-related, commercial, mechanical reproductions. Most of these are cosmetic, decor items and, as such, likely to be discarded by Customers when these become unfashionable in as little as a few years. Most of this kind or art can bei nexpensively framed with cheap Ready-Made poster frames by the Customers themselves at about one-third the cost of custom picture frames. We've all seen the unwanted Sara Moon, Leaping Dolphins or Breaching Whales framed posters being flogged for a few dollars at the local, week-end bazaar, market or church fete. It's therefore both unwise and ...